Ocean Wise Unveils “Invest in the Ocean” Campaign

A global call to action showcasing how strategic investment in ocean health fuels climate resilience, biodiversity, and sustainable economies

VANCOUVER, British Columbia, Sept. 24, 2025 (GLOBE NEWSWIRE) -- Today, Ocean Wise, the global conservation organization with nearly 70 years in ocean conservation, is proud to announce the launch of its new awareness campaign Invest in the Ocean. The global call to action spotlights the urgent need to protect the ocean and unlock the priceless opportunities for conservation, climate solutions, and sustainable livelihoods it provides, and invites governments, businesses, donors, and individual citizens to invest their time, money and their voice to take action for our ocean.

The ocean produces over half the oxygen we breathe¹, regulates the Earth’s temperature, and feeds over 3 billion people worldwide². Ocean conservation is more than a commitment to nature; it’s an investment into global biodiversity, food security, and the future of our planet.

“The ocean is our greatest ally in the fight against climate change, absorbing carbon, safeguarding biodiversity, and sustaining billions of people worldwide, but it’s also a driver of innovation, jobs, and food security,” said Lasse Gustavsson, CEO of Ocean Wise. “When we invest our time, money and voice for the ocean, the returns are measurable, immediate, and long-lasting. This campaign is about mobilizing that collective investment so that together, we can unlock the ocean’s full potential to protect both people and the planet.”

The Invest in the Ocean campaign will run across social media, digital display, and broadcast channels from this month and serves as the foundation of Ocean Wise’s ongoing efforts to amplify awareness for ocean action.

Why Invest in the Ocean
The health of the ocean is declining by nearly every measure, but investments in market-based ocean conservation solutions can deliver powerful returns:

• The ocean absorbs 30% of all carbon dioxide emissions³, and produces over half the world’s oxygen⁴. By investing in the ocean, we’re protecting the source of every second breath we breathe.
• The ocean is critical to global food security, supporting food and nutrition security for over 3 billion individuals worldwide⁵. Over 500 million people also rely on the ocean to support their livelihoods⁶. When we invest in sustainable fisheries and empower small-scale fisheries, we create a lasting, sustainable seafood system while empowering entire communities.
• 11 million people visit Canadian beaches every year⁷ and about 80% of all tourism takes place in coastal areas⁸. By investing in the ocean, we can create safe and healthy environments that everyone can enjoy.
• The blue economy is rich in economic opportunity. If the blue economy was considered a country, the ocean would be the world’s fifth-largest economy⁹. Kelp forests alone contribute half a trillion dollars in ecosystem services per year¹⁰. An investment in the ocean is more than a charitable donation, it’s a strategic investment into the economy of the future.
  
  

Ocean Wise inspires and empowers people by turning knowledge of the ocean into action for the ocean. Through Invest in the Ocean, Ocean Wise will bring new awareness to the critical role the ocean plays for our planet and the limitless opportunities of the blue economy, while continuing its vital conservation, education, and collaboration work to protect and restore our ocean.

To learn more about investing in the ocean, visit ocean.org.

Sources:
¹ Ocean Wise
² Food and Agriculture Organization of the United Nations, The State of World Fisheries and Aquaculture (SOFIA) (2024)
³ United Nations
⁴ Ocean Wise
⁵ Food and Agriculture Organization of the United Nations, The State of World Fisheries and Aquaculture (SOFIA) (2024)
⁶ Food and Agriculture Organization of the United Nations
⁷ Statistics Canada (2022)
⁸ United Nations
⁹ OECD, The Ocean Economy to 2050 (2025)
¹⁰ Eger, A.M., Marzinelli, E.M., Beas-Luna, R. et al. (2023)

Media Contact
Perri Burrage
Senior Account Manager
DGPR
perri.burrage@dg-pr.com
587-577-1337

About Ocean Wise
Ocean Wise is a global conservation organization on a mission to build communities that take meaningful action to protect and restore our ocean. Through research, education, innovation, and collaboration, we are turning the tide on three major ocean challenges: plastic pollution, overfishing and climate change. By creating communities of concern that include industries, governments, and everyday citizens, we create a future where our ocean and the people who depend on it can thrive. Ocean Wise is headquartered in Vancouver, British Columbia with work reaching over two dozen countries around the globe.

Photos accompanying this announcement are available at

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A video accompanying this announcement is available at 

https://www.globenewswire.com/NewsRoom/AttachmentNg/d6c7e7bd-f2d7-4756-9721-d4e46b5da55d

Ocean Wise_Invest in the Ocean campaign graphic

Ocean Wise, the global conservation organization with nearly 70 years in ocean conservation, is proud to announce the launch of its new awareness campaign Invest in the Ocean.

eDNA research

Ocean Wise researchers on the water capturing flukeprints for environmental DNA research. This groundbreaking research is able to identify the species and sex of whales while giving them space.

Ocean Wise Planting Kelp off the BC Coast

Ocean Wise researchers in the water restoring kelp forests in the Pacific.

Ocean Wise Seaforestation Work

Ocean Wise researchers in the water restoring kelp forests in the Pacific.

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